Durvesh’s Blog

July 6, 2009

How to create “fertile grounds” for innovation?

Filed under: Solution Design — Tags: , , , — durveshbg @ 12:41 am

Following from previous post there were couple of questions that preceded a response to this topic – what should a presales consultant look for to understand the mechanics of hunting for “blue bird” opportunities?  What are the top 5 things that should be available at hand to catch a “blue bird” opportunity?

…hmm.  I haven’t defined what I mean by a “blue bird” opportunity.  By the metaphor “Blue Bird”, I mean any opportunity that is deemed easy to sell, one that is usually very profitable, and something big.  Though colloquial usage of the term “Blue Bird” would connote something that is easy/achieved without significant effort, I refer to it with the following in mind – “something rare and something big”.

…so what is it that would help run and successfully conclude a pursuit that is rare and big?

This is probably a good juncture to link up concepts mentioned in my page on “What is Solution Design about?”.

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