- What is a “Blue Bird” opportunity and how to spot it?
- How do we create “fertile grounds” for Innovation?
- How to get into ”Transformational Solution Design”?
How to spot a “Blue Bird” opportunity?
This question usually does not fall into the zone of concern for presales consultants – traditionally it relates more to a sales person. However, in today’s climes (financial squeeze and matters relevant to today’s business/opportunities) drive a need for holistic understanding of the sales process not only by a sales person but also by supporting sub-organisations, such as technical teams and solution architects.
Solution Architects/ Presales Consultants, having responded to few RFPs, fall easily into the trap of omniscience – “I have all the answers, I only need to associate them with appropriate questions”. This is the biggest hurdle for success. This trap can derail any pursuit, even the most simple ones.
Since that is the case, the question remains, what should a presales consultant – responsible for solution design - look for to understand about hunting or spotting ”blue bird” opportunities?
If one goes to hunt for “blue birds”, what should one take? what are the top 5 things that should be available at hand to catch a “blue bird” opportunity?
Answers to the above will help prepare an answer to the second question: How do we create “fertile grounds” for Innovation?
